Guiding Firms Through Growth, Transition, & Change
Apostrophe is a consulting practice that helps AEC teams navigate transition, strengthen leadership, and build the systems they need for strategic growth. Together, we build aligned teams, foster strong cultures, and equip the next generation of leaders to thrive.
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Business Strategy
Guiding firms toward opportunities for strategic growth.
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Learning & Development
Enhancing workplace culture through leadership and training.
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Firm & Leadership Transitions
Leading teams through transitions and organizational changes.
an industry in transition
AEC firms are navigating complex transitions — from leadership changes to cultural evolution and shifting business models. We help firms move through these inflection points with clarity and confidence, aligning their vision, structure, and teams to lead the future of practice.
a purpose-driven approach to growth
We believe that businesses are design problems. Apostrophe Consulting brings strategy, structure, and people-focused solutions together to help AEC firms grow with intention. Our mission is to empower the next generation of leaders and create lasting change through collaborative, inclusive, and values-driven business practices.
a future-forward vision
By designing human-centered systems and rethinking how firms lead, operate, and grow, we help position our clients as the next generation of leaders driving meaningful, sustainable change across the profession.
our approach
Our approach is rooted in research, collaboration, and deep understanding of the industry. We bring strategic insight and systems thinking to each engagement — co-designing tailored solutions that align leadership, strengthen culture, and support long-term growth.
our values
People First: We center empathy, trust, and well-being in every engagement — building cultures where people thrive.
Design Thinking for Business: We approach every firm challenge as a design opportunity, using systems thinking and creativity to solve complex problems.
Transformation with Integrity: Our work is grounded in honesty, accountability, and a deep commitment to doing what’s right for people and the firm.
Clarity Over Chaos: We bring structure to ambiguity — helping leaders make decisions with confidence, intention, and alignment.
Growth as a Practice: We believe learning, unlearning, and evolving are essential to building resilient, future-ready firms.
how we work
Strategy Sprints: Agile, high-impact sessions that bring focus and clarity to urgent challenges — from business model design to leadership alignment and strategic priorities.
Facilitation: Custom-designed workshops that strengthen communication, improve decision-making, and help teams navigate transition with clarity and trust.
Leadership Training: Interactive learning programs that build business acumen, leadership capacity, and shared language across teams — delivered as one-time sessions or long-term cohort experiences.
Retreats & Offsites: Focused gatherings for leadership teams to reconnect, reflect, and realign — creating space for meaningful dialogue and forward momentum.
what people are saying
“Apostrophe Consulting’s understanding of the nuances of the architectural and interior design profession made them an ideal collaborator in building our leadership retreat agenda. They took the time to understand our leaders’ minds before the session and came well-prepared with creative and meaningful activities to draw out insights. Their facilitation struck the perfect balance between direct guidance and allowing for organic flow.”
“Apostrophe Consulting’s external perspective and insights helped us identify exact training and experience deficiencies within our firm. Their ability to listen and respond to staff concerns directly supported the overall impact of our new firmwide training program.”